Check Out These 9 Unique SEO Strategies from 9 Leading Seo Experts
The digital arena has shown immense growth over the past few years. With the rapid proliferation of mobile devices and widespread popularity of on-the-go operations, the online arena enjoys immense popularity amongst potential users. However, the ever-expanding digital landscape creates unique opportunities for numerous business ventures. And it’s here that the need for effective marketing arises.
When it comes to identifying the most effective and targeted digital marketing strategies, search engine optimization or SEO turns out to be the best choice. By helping businesses achieve the top ranks in search engines, SEO ensures unprecedented success for online businesses.
Let’s take a look at the statistical insights to develop a better understanding of search engine optimization.
According to reliable market stats, almost 93% of digital experiences begin with search engines. Quite naturally, high search engine ranks will fetch you more customers. Another statistics suggests that nearly 70% of links users click on, or visit is organic. With these statistical reports, it is not quite tough to comprehend the significance of SEO.
Quite obviously, proper search engine optimization happens to be a highly crucial necessity for present-day business ventures. As one of the most effective forms of online marketing, SEO will fetch unlimited amounts of traffic to your website.
Ever-evolving market trends
The digital platform and the virtual world happen to be highly dynamic. As the result, you will always come across new trends and rules. When it comes to SEO or Search Engine Optimization, new trends seem to revolutionize the entire digital arena. Whether your focus and attention are on PPC, SMO, or SMM strategies, SEO will continue to rank as the most significant and effective online marketing strategy.
A website is not all about website designing and coding designing a website only a visual part of website as long as we not promoting website on internet for good we cant get the desired business , if you want to learn web designing you join our web designing training institute
It is here that some of the leading digital marketing experts have come forward with targeted and exclusive tips on Search Engine Optimization. Better to say, the likes of Rand Fishkin, Ryan Stewart, Matt McGee along with several others have shared some of their exclusive views and useful suggestions on the importance of SEO.
Let’s find out what the top 9 online marketing gurus have in store for you.
- The importance of building trust: Tips by Matt McGee, Search Engine Land, Editor-In-Chief
According to this highly renowned online marketing expert, digital marketers must aim at building trust in both their online and offline marketing endeavors. Quite interestingly, he talks about two crucial audiences for your business-humans and search engines. While search engines such as Google ranks trusted web pages, potential customers believe in Google’s choices. While placing search requests, human visitors trust the results offered by Google.
Creating high-quality contents will be the only solution in this context. Contents that generate trust amongst your target audience will surely fetch maximum traffic to your website. All you need to do is ensure that the technical specs are in place. That will help you acquire high rankings on Google.
- Understanding user behavior: Tips from Wil Reynolds, CEO, and Founder of SEER Interactive
Wil considers user behavior to be of paramount significance in search engine optimization. He requests web marketers to spend time in understanding the behavioral patterns of their target audience. According to him, that’s the best way to gain a strong foothold in the virtual market.
- Say ‘T’ for testing: Ryan Stewart, Webris, Founder
Since the algorithmic changes in search engines cause massive shifts in the digital arena, testing happens to be a highly crucial thing to do. As one of the most popular and ingenious digital marketing expert, Ryan always emphasizes on the huge significance of analytics and technical SEO.
Constant and continuous experimentation is what he suggests doing. SEO is quite dynamic, unpredictable, and that’s what makes it truly unique. Testing and experimentation are the keys and digital marketers must prep up for it.
- The power of voices: Ben Holland, MWI, Vice-president digital marketing
With the emergence of voice search, search trends in the digital landscape are changing quite a bit. Online platforms are trying to leverage this unique feature, thus increasing their possibilities of audience engagement.
Ben believes that working on this new feature might just turn out to be the game-changer for your site.
- Significance of being viral: Rand Fishkin, Moz, Wizard and Founder
Rand believes in the principles of creating viral contents. According to him, contents with crucial components such as infographics, embedded links, or special incentives can add to its uniqueness. Since unique and exceptionally engaging contents always stand a chance of going viral, this is what web marketers must put their efforts on.
If the suggestions offered by this great digital marketer are anything to go by, producing, viral contents will be the key to winning the search engine optimization game.
- Providing answers to queries: Adam Heitzman, HigherVisibility, Co-Founder
For marketers aiming for single-keyword rankings, it is imperative to create web pages capable of offering answers to critical customer queries. Web marketers must get into the skin of potential visitors, and perceive the entire situation from that particular viewpoint.
It is necessary to remember that potential visitors will want to have answers to all their queries. If you are successful in offering that, visitors will stay hooked on to your site.
- Comprehending customer needs: Aleyda Solis, Orainti, Founder
While developing SEO strategies, marketers should always have customer preferences in mind. Including customer choices in your thought process will help you devise customer-oriented strategies.
Developing a crystal clear understanding of target audience is the key to creating specific SEO strategies for them, and that will inevitably increase your site’s visibility.
- Wise choice of keywords: Suggestions from Andy Beal, Marketing Pilgrim, Trackur.com
In spite of the ever-increasing popularity of topic-oriented and focused search, keyword targeting continues to remain important. Invest time and efforts to find out targeted keywords, thus offering specific search results to visitors.
- Social and Search: Dennis Yu, BlitzMetrics, CTO
The successful union of social and search will lead to great shifts in the digital marketing world. According to Denis Yu, search engine optimization and social media are integral aspects of digital marketing.
Both these marketing strategies complement each other, and that’s what marketers should keep in mind.
With these 9 unique SEO tips from industry experts, you will surely achieve your desired SEO goals within the shortest time span. You can share yours too!
To Learn more join our SEO Training Institute in Chandigarh